Why is Nike called Nike? History Behind Nike Brand

The name started with Nike's representative #1, Jeff Johnson. It came to him in a fantasy.

Johnson's free-thinking approach abraded against anything that radiated a whiff of fastened corporate air. He was famous for conveying a book to imperative gatherings, imagining like he wasn't focusing, then saying something splendid, Chadwick says.

In 1971 Johnson gave the organization its most recognizable resource: its name. He had perused an in-flight magazine article about the considerable 

brand names that get to be family unit terms, for example, Kleenex and Xerox. 

They had close to two syllables and no less than one colorful letter or sound in them with a Z, X or K. On a Thursday night that spring, Johnson floated to rest attempting to cook up a snappy term that fit these parameters. The organization urgently required one. A gigantic request of new specimen shoes was going to be sent from Japan the next week and they were in threat of going out with no kind of marking.

At 6:30 a.m. on Friday morning, Johnson suddenly woke up from a sound rest, shot up in informal lodging he had it. "I've had one smart thought in my life and this was it," he says.

Johnson held up until it was later on the West Coast and called Nike home office.

"I got it," he let them know. "Nike!"

Dead air.

"What the heck is that?" some individual inquired. Johnson clarified the anecdote about notorious brand names, and that the word was additionally for the Greek winged goddess of triumph.

"What else you got?" his associate inquired.

One week passed by before Johnson got notification from anybody. "We've chosen to call it Nike," his associate told Johnson via telephone. "No one enjoyed it, however it appeared to be superior to anything whatever else."

Source: quora